Symbolism Behind the technoVenture Logo

If you take the T and V of TechnoVenture and superimposed them, you get the rough outline of a triangle. Remove the vertical bar of the T and fusing what is left with the V you get an equalateral triangle. The ‘t’ in “technoVenture” is shown in lower case to make the whole word look symmetrical about the ‘V’. People see a capitalized ‘V’ in the middle of the word and think it is two words. But it is only one word. The triangle symbolizes the triad of CPU, Programming Language and Operating System. It represents a synergy of the three parts of a co-designed system that breaks the “designed for the lowest common denominator” barrier of our mainstream platforms.

The aliens in the 1953 movie “War of the Worlds” (see photo at top) further inspired the logo. If you recall, the Martians had an eye that was divided into three separate parts in a circular arrangement. The three parts had the colors red, green and blue. They are the same three light primaries of the human eye. The movie also depicts an alien camera that is patterned after the alien eye at the end of a long flexible probe. This is a pretty cool idea.

I associated the three parts of the Martian eye with the triad of the ϕ System. Red represents the Processor (ϕEngine), Green represents the Operating System (ϕOS) and Blue represents the Programming Language (ϕPPL). Together they cover the full spectrum of technology needed to break free of the highly fractured foundation that our current computers are built on. The alien eye had to be flipped up side down to retain the TV/Triangle illusion in the center. Also, I didn't want it to look like a face. Reshaping the three parts made an interesting illusion appear. Notice that the middle part of the logo looks something like a womb. It represents the company playing a pivotal role in nurturing the embryonic technology to become the world's most advanced computer platform for serious hobbyists and professionals.